Do You Look The Brand - Personal Branding Blog - Stand Out In Your Career

Do You Look The Brand - Personal Branding Blog - Stand Out In Your Career Every Wednesday I moderate #brandchat a high velocity twitter chat that happens weekly all around the subject of brands and branding.   David Sandusky and I co-founded the chat two years ago. Who knew that every week for two years we would be here with a library of tidbits, resources and some stellar thought leaders! Every chat we discuss four different brand related questions. The chat is only an hour so you must be fast and on be on your toes (or rather be ready with fast fingers!) Recently we chatted about image management and brand management.   Some people thought they were one in the same so we BRANDidos (a term of endearment given to those who chat on #brandchat) decided to take the question on!   In the comment section below, I would love to hear your thoughts.     And, if you ever want to become a BRANDido .becoming one is just one Wednesday chat away. Q1: Where do you draw the distinction between Personal Branding and Image Management? #brandchat neilmckenzphoto: Q1: I put image mgmt more in the realm of pr, advertising, dress, makeup and of course great photos. #brandchat parissab: a1: interlinked. dont know when they wouldnt be the same thing. perhaps semantics here. #brandchat CASUDI: A1.Would Personal Image management (superficial) B how others see U, Personal Branding How U R (substance)? #brandchat JosephRosenfeld: Q1: In Holly-weird, and elsewhere if there is a crisis image management is almost always about structuring the right PR #brandchat LoisMarketing: #brandchat A1 Yes, agree with @parissab intertwined. Personal brand at the core MyWebCareer: Q1 Image mngmt as how others perceive you, personal branding what you want them to know about you. #brandchat eBrandingMe: Your image is part of your personal brand, there isnt necessarily a distinction, but an overlap #brandchat MikeBaltus: Q1 arent they two different marketing mindsets? Or do they flux in the grey area #brandchat DavidSandusky: Q1 brand is always so marketing activity and image has no line #brandchat ReneeCossman: Q1: I agree with @CASUDI. And would add that branding is the foundation. #brandchat kathydodd: Q1: I think that there is some overlap image would probably go more with PR vs. brand is more mktg. #brandchat iangertler: @DavidSandusky @brandchat A1: Distinction btw Image Management depends on the individual. Varies at times. #brandchat JosephRosenfeld: Q1: Since I do both, I prefer to start with PB work as the framework of image management. Know ones authenticity, not fake it. #brandchat LadySlomski: Totally agree that personal branding is more substance, more about authenticity. Who you are from the core. #brandchat ArielDeNeyPR: Q1. Personal branding is a portion of image branding. They compliment one another #brandchat MichelleMMM: Q1 i do both image and brand hope work speaks for itself. on the social web the distinction is becoming increasingly blurred #brandchat neilmckenzphoto: Q1: Image mgmt is a subset of personal brand sadly for some all they have is an image #brandchat midnitepromo: @brandchat A1. the line is drawn between my client being a personal service provider or my client being a B2B provider. #brandchat MyWebCareer: Q1 Image mngmt is also about maintaining the personal brand youve established #brandchat DavidSandusky: @IanGertler Q1 or do you mean difference in how one chooses to self-promote, which is different than brand mngt #brandchat LoisMarketing: #brandchat A1 Seriously designer gown comes into play when solid personal brand is not there. You can only play dress up for so long .. midnitepromo: @brandchat A1. The 2 are in correlation but can be used in retrospect of complete opposite sides of the service scopes. #brandchat ArielDeNeyPR: Q1. Personal branding is the shaping of the authenticity of a brand while Image branding is the creation of the presentation #brandchat PowerHouseMktg: Q1: @kathydodd Definitely some overlap image how youre perceived. Brand is more about how you want to be seen #brandchat #brandchat iangertler: @DavidSandusky re: Q1 difference in how one chooses to self-promote, which is different than brand mngt #brandchat @ times. No set formula. parissab: a1 cant have image without pers brand to back it up. dependent. #brandchat JosephRosenfeld: Q1: In a real world situation, my prof. clients hire me to help shape how they are perceived. Their image is the 1st impression #brandchat midnitepromo: A1. Personal branding is more prevalent in building ones distinction and presence within a competitive market #brandchat JosephRosenfeld: Q1: So b/c they perceive the 1st impression as being top of mind, PB isnt always valued as much right away. I have to show value #brandchat midnitepromo: A1. While image management is primarily my focus when presence, branding and market share has already been obtained #brandchat JosephRosenfeld: Q1: And encourage slowing down the process so they can get the full value of both PB and image work, because they do go together. #brandchat iangertler: @ArielDeNeyPR Q1. Yes! Take the stars on the #Grammys. Image branding is for the show. Personal branding is connecting with fans. #brandchat Your turn! Author: Maria Elena Duron, is managing editor of the Personal Branding Blog and is also the CEO (chief engagement officer) of buzz2bucks.com â€" a word of mouth marketing firm. She helps create connection, credibility, community and cha-ching through mobile marketing and social commerce around your brand. She is co-founder of #brandchat a weekly twitter chat focused on every aspect of branding.